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Branding Guide

Brand Guidelines

Please, keep the following in mind when using our assets.

  • Use our graphics to promote Thomas Lineweaver in general or as an affiliate.
  • Use our graphics in blog posts and other forms of media about Thomas Lineweaver.
  • Modify our logos, icons or other assets.
  • Use our logos as your own identity or for your own branding purposes.
  • Use our graphics in a way that might confuse your visitors into thinking your service is owned by Thomas Lineweaver.

Official Logos & Icons

All of these files are in PNG format, with transparent backgrounds.

You can also download the logos in vector format below.

Download .ai files
Asset 9@3x
Asset 10@3x
Asset 7@3x
TCL Brand logo FINAL light@4x
TCL Brand logo FINAL dark@4x
TCL Brand logo FINAL light@4x

Typography

Our brand typeface is Olix Sans*, created entirely in-house. It’s clean, modern, highly legible letterforms reflect our brand’s personality: confident, clear, and approachable.

This versatile font family is used across all brand communications to create a consistent and unified typographic voice.

Asset 50@4x
Asset 51@4x

Type Hierarchy

Our type hierarchy uses distinct sizes and weights to create clear, scannable content.

Body text uses Olix Sans Regular and Medium across all communications, including the website. On the website, H1 uses Olix Sans Medium, while H2 through H6 use Olix Sans Bold.

Asset 52@4x

*Olix Sans is a custom typeface, made exclusively by Lineweaver Creative. It is only available by request at contact@tommyclineweaver.com. A public version of Olix Sans is available by clicking here.

Last Updated: May 15, 2026

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