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Branding Guide

Brand Guidelines

Please, keep the following in mind when using our assets.

  • Use our graphics to promote Thomas Lineweaver in general or as an affiliate.
  • Use our graphics in blog posts and other forms of media about Thomas Lineweaver.
  • Modify our logos, icons or other assets.
  • Use our logos as your own identity or for your own branding purposes.
  • Use our graphics in a way that might confuse your visitors into thinking your service is owned by Thomas Lineweaver.

Official Logos & Icons

All of these files are in PNG format, with transparent backgrounds.

You can also download the logos in vector format below.

Download .ai files

For backgrounds that may be used behind the full logomark or logo icon, please email us.

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TCL Brand logo FINAL light@4x
TCL Brand logo FINAL dark@4x
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Official Colors

The hex codes for the official Thomas Lineweaver colors.

#0772B9

RGB 007, 114, 185)

HSL 204°, 93%, 38%

CMYK 96%, 38%, 0%, 27%

#FFFFFF

RGB 255, 255, 255)

HSL 210°, 0%, 100%

CMYK 0%, 0%, 0%, 0%

#000408

RGB 000, 004, 008)

HSL 210°, 100%, 2%

CMYK 100%, 50%, 0%, 97%

Typography

Our brand typeface is Olix Sans*, created entirely in-house. It’s clean, modern, highly legible letterforms reflect our brand’s personality: confident, clear, and approachable.

This versatile font family is used across all brand communications to create a consistent and unified typographic voice.

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Type Hierarchy

Our type hierarchy uses distinct sizes and weights to create clear, scannable content.

Body text uses Olix Sans Regular and Medium across all communications, including the website. On the website, H1 uses Olix Sans Medium, while H2 through H6 use Olix Sans Bold.

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*Olix Sans is a custom typeface, made exclusively by Lineweaver Creative. It is only available by request at contact@tommyclineweaver.com. A public version of Olix Sans is available by clicking here.

Last Updated: May 15, 2026